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Knowledge@Wharton

WHARTON LEADERSHIP DIGEST 

April, 2000, Volume 4, Number 7

Contents

Leadership Conference:  Leading with Speed at Wharton on May 18
Leadership Program:  Lucent Technologies 
Leadership Program:  Ford Motor Company
Leadership Learning:  Improvizational Theater
Academic Research:  International Experience and Financial Performance
Leadership Quote:  U.S. Trade Representative Charlene Barshefsky  

Leadership Conference:  Leading with Speed at Wharton on May 18 

Business firms and public organizations are learning to move fast before their markets and publics move past them.  Fast-acting leadership is increasingly essential for companies and agencies to stay ahead of the curve, and the challenge is to build leaders within and recruit them from outside who know how to make fast and accurate decisions, who can implement strategies and create change at the speed of sound if not light.  A capacity to drive a fast-moving organization and to be a quick and nimble mover is an essential skill for leadership ahead. 

The fourth Annual Wharton Leadership Conference focuses on building that capacity.  Leading with Speed:  Developing Leaders for Fast-Moving Organizations” will be held on May 18 at the Four Seasons Hotel in Philadelphia.  Information on conference speakers and agenda can be found at: 

http://leadership.wharton.upenn.edu/l_change/conferences/conf_051800.shtml

Online registration is available at:

http://www-management.wharton.upenn.edu/chr/registration.htm


LEADERSHIP PROGRAM: 
Lucent Technologies 

By Anne E. Kurzenberger, Manager, Leadership Development, Lucent Technologies 

Globalization.  Mega-mergers and acquisitions.  Spin-offs and start-ups.  Talent poaching.  Competition from the small and unknown. E-commerce. 

Ho hum.  Business as usual for most companies in our current and often volatile market.   

What may be business unusual is how companies develop and sustain leadership development in this environment, especially when the role of the leader has never been more complex.  Today’s leaders are expected to demonstrate an increasing breadth and depth of knowledge and experience, lead through constant change, and manage increasing demands at a faster pace than ever before.  So where does the time, effort, and attention for leadership development come from in the midst of all this?  For starters, leadership development processes must be clear and simple; accessible anytime, anywhere; high-impact, and on going!  

Like most large organizations, Lucent attracts and recruits leadership talent from the industry and systematically identifies, develops, and retains strong leaders from within.  Also, like most companies, Lucent has a leadership model that provides the framework for diagnosis of individual leadership capability and for development interventions. 

For all developing leaders at Lucent, skill building and skill-reinforcing workshops at key transition points of expanding scope of work or influence are available and strongly recommended.  These core learning events, delivered around the globe, combine simulations, dialog, and exercises for participants to learn, practice, and receive feedback on the leadership model attributes.  Core learning events are followed by targeted development, according to individual need and interest, to leverage strengths and close performance gaps.  Supplemental interventions run the gamut, including additional coursework, coaching or mentoring, expanded or new assignments, and additional assessment. 

Leaders identified with high potential participate in accelerated development experiences that provide intensive assessment, complex simulations, 360-degree feedback, formal group learning, action learning projects based on actual Lucent business scenarios, exposure to and mentoring by officer champions, and facilitated development planning.

Present in all leadership development programs at Lucent is the use of Leaders as Teachers, the practice advocated by Noel Tichy in The Leadership Engine.  During learning events, experienced leaders share their stories and lessons of experience and facilitate group discussions.  The learning leaders, as well as the teaching leaders, benefit from the experience. 

Leadership development at Lucent is further supported with web-based technology, accessible to all employees through the intranet.  Information and toolkits (forms, presentation templates, guidelines) for high-potential identification and succession planning are posted on the site, as well as lessons of experience from selected Lucent officers.  In addition, any employee or coach may use a behaviorally anchored rating scale to determine strengths and development areas against the leadership model.  Armed with this information, site visitors navigate through a menu of development options providing: 

·        the fundamentals of planning for development including a plan template,

·        suggestions for matching situations with interventions,

·        case studies,

·        learning checklists, quizzes and guided self-reflection,

·        methods for applying and sustaining lessons learned,

·        tools to evaluate the success of the intervention,

·        readings, external courses, links to other web sites by leadership attribute,

·        key experiences to round out one’s repertoire,

·        lessons from hardships and setbacks,

·        suggestions for creating and managing formal and informal developmental relationships. 

Through core leadership learning events at key transition points; leadership diagnostics; supplemental, targeted interventions; broad-based and accelerated development tracks; teaching leaders; and web-supported technology, Lucent offers a system to attract, develop, and retain leaders that has impact and is sustainable. 

So, is the job done?  Not by a long shot.  Excellent progress has been made and has achieved traction, but there is more work to be done, especially in two areas:  (1) reaching deeper into the organization to identify and cultivate rising talent, and (2) transferring the learning outcomes of individual development to the organizational at-large.  This will involve preparing leaders, who have benefited from individually-focused development, to bring the lessons home, apply them, develop their own lessons of experience, and ultimately teach other leaders, thus increasing organizational capability and building the leadership bench of the next generation.  

Note:  Anne Kurzenberger can be contacted at <akurzenberger@lucent.com>. 


LEADERSHIP PROGRAM:  Ford Motor Company’s New Business Leader Program 

By Tom Grant, Manager, Executive Programs, Leadership Development Center, Ford Motor Company

Accelerating the growth of future leaders is the focus of Ford Motor Company’s New Business Leader (NBL) program, which reaches some 2,000 managers around the world each year.  Jointly developed by internal and external resources to Ford, NBL had introduced an innovative approach to leadership called the Quantum Idea Project (QIP).   

The Quantum Idea Project is intended to drive revolutionary change in Ford.  In the first phase of the NBL program, participants identify a quantum idea that should help transform Ford into the world’s leading consumer company for automotive products and services.   

In a second phase, the new business leaders form into cross-functional teams to move their fresh ideas into action plans.  To assist this process, Ford executives lead sessions on topics ranging from business acumen and managing change to leadership fundamentals and “Influencing Up and Out.” Participants design a specific plan of action and work on their “teachable point of view” for more effectively advocating it.  

During the final phase, participants devote more than forty hours over a three-month period to implementing the project.  They, of course, encounter many obstacles to implementation, and in overcoming these barriers they further learn to sharpen goals, surmount resistance, and take corrective action.  The best of their projects are reviewed by Jacques Nasser, Ford’s chief executive, for their company-wide potential.     

Participants in the program receive detailed feedback from peers, subordinates, managers, faculty, and team members on their performance and experience in designing and implementing their project.  They are also mentored by senior managers throughout the program.  While project results are important, the real measure of success is what these new business leaders learn from the experience rather than the success of the projects themselves.   

The New Business Leader is based on precepts that move beyond traditional development approaches.  It features an unique “up and out” thrust requiring every participant to influence those “up” beyond the immediate organization and “out” of the scope of his or her current job responsibilities.  It has also moved from:   

  • general training to a focus on innovative change and entrepreneurial behavior,
  • course-content driven to action-initiative driven,
  • textbook-rich to feedback-rich,
  • classroom-time centered to project-results centered,
  • traditional seminar to project workshop,
  • professional trainers to executive mentors, 
  • classroom students to change agents.  

While participants broaden their business knowledge of Ford and their personal leadership abilities, they are also introducing some 2,000 fresh ideas into Ford every year, and that is adding a wave of entrepreneurial energy to the business.   

Note:  Tom Grant can be contacted at <tgrant@ford.com>.  Additional information on Ford’s leadership initiatives can be found in Keith H. Hammonds, Grassroots Leadership – Ford Motor Company,” Fast Company

Leadership Learning:  Improvizational Theater 

Can Rabbits Teach Leadership?  No?  Think Again 

By Mukul Pandya, Editor, Knowledge@Wharton 

Article ImageMore than 50 executive MBA students stand in a circle in a Wharton classroom.  On cue, one of them cups his palms downward under his lips, simulating a rabbit’s teeth, while two others who flank him hold their palms flat against the sides of his head, mimicking the animal’s ears.  Then, in voices as loud as they can manage, the three yell: “Bunny! Bunny! Bunny! Bunny! Bunny!…” The shouting continues until the man in the middle – the “teeth” – points at a woman standing on the other side of the circle.  Instantly, she becomes the bunny’s “teeth,” while the two people beside her become the “ears.”  Again, their voices ring out: “Bunny! Bunny! Bunny! Bunny! Bunny!…”   

What on earth is going on – a wild party game?  Not quite.  The exercise forms part of a seminar organized last month by ImprovEdge, a New York City training firm, which uses the techniques of improvisational theater for executive development.  Weird as it might initially seem, the “bunny” exercise has a point.  It forces all the people in the circle constantly to be on their toes – you never know when you might have to become the bunny’s teeth or ears – and to respond quickly, together with others, to a sudden development.  As Frances Barney-Knutsen, a founder of ImprovEdge, says: “In business you often face situations where you have to think and act quickly. Improvisational theater is great at helping you learn how to do that.” 

Barney-Knutsen, who is also a director of risk management in the New York office of a large global bank, was a founding member of the Purple Crayon, an improv theater group at Yale University.  While participating in Wharton’s executive MBA program, she was struck by the similarity that management concepts such as teamwork and innovation seemed to have with the principles of improv theater.  This inspired Barney-Knutsen and her associates – including Rick Knutsen, Mike Everett Lane, Lisa Jolley and Steve Bodow – to launch ImprovEdge in 1999.  In addition to Wharton’s program, ImprovEdge has conducted its three-hour seminars for companies such as Bankers Trust (now part of Deutsche Bank), Capital One and Citigroup, among others.

One such seminar – in which a Knowledge@Wharton writer took part – began with the “bunny” exercise, which is an instant, high-energy ice-breaker.  This was followed by a session in which all 50 odd participants had to pretend to pass an imaginary ball to one another.  The catch in this exercise is that participants are free to define and redefine what kind of ball it is.  Someone might view it as a baseball; another might change it to a football, or golf ball, or even ping-pong ball.  To take part in this exercise, participants must keep their eye on the ball – literally and metaphorically – a state of mind that has its uses in business. 

The group then broke up into five teams of 10 each and went through independent exercises. In one session, the team was given a project, and each team-member had to say something that added to the project’s definition.  The team is required in this exercise to greet all suggestions—even strange and inane ones – with a resounding “Yes!”  Example: Your team makes vases.  Each vase will be offered in bright colors.  “Yes!” They will be sold in flower shops.  “Yes!” The vases will double as paper weights and be sold through office-supply chains. “Yes!” 

In another exercise, one team member starts telling a story.  When the team moderator points at another member, however, that person instantly continues the story from the point where the first person left off.  Over time, this leads to the narration of very strange tales with unusual twists and turns, and inevitably leads to much laughter.  Next, the moderator divides the team into pairs. Each pair serves, in effect, as a two-headed person. As the team bombards the pair with questions, each person in the pair replies with alternating words in the sentence.  Example: If the question is, “How are you?”, the answer might be, participant A: “I’m,” participant B: “fine.”  Since the pairs are chosen at random, the answers are often unexpected as well as hilarious. 

Yet another session requires participants to imagine they are making a business presentation to say, a group of venture capitalists.  The team gets a scenario to work with, and each individual’s role within the team is defined.  When the so-called presentation begins, though, the prepared scenario goes out the window and the team is confronted with an entirely unexpected set of circumstances.  For example, if the team members have been asked to pitch a concept for a real estate website to the venture capitalists, they might be told that the venture capitalists never invest in real estate.  It is up to the team to rethink its strategy on its feet and come up with a coherent and possibly convincing response. 

While some of ImprovEdge’s exercises are intentionally zany, others come close to a Dilbertesque reality that reflects much of what actually happens in many corporate settings.  At the end of the seminar, however– which at times comes close to resembling a boisterous party – do these exercises actually teach anything valuable? 

They do – in at least three ways. 

First, amid all the fun and games, an interesting dynamic emerges when people in teams have to complete each other’s sentences.  Members of some teams visibly support one another; in others, they challenge one another or a veiled one-upmanship develops that undermines their combined efforts. In both cases, the results clearly show the difference, as they do in business situations.  As Rick Knutsen, an ImprovEdge instructor explains, “Some people have a ‘Yes, but..’ approach, while others have a ‘Yes, and…’ approach. You can either be a spoiler or a supporter.” 

Second, the ability to practice being innovative and team-oriented through such exercises is important at a time when companies are being forced to become more open and less hierarchical. So, too, is the ability to respond rapidly to unexpected developments a crucial trait.  As many people now believe, the battle today is no longer between Big Business and Small Business, but between Slow Business and Fast Business. 

Perhaps the most crucial reason to use improvisational theater as a method of training managers might be that it teaches a simple lesson:  While preparation is important, spontaneity is even more so. “Most business situations require preparation,” says Barney-Knutsen.  “Improvising is a complement to preparation.  For example, in a jazz combo, all musicians must prepare thoroughly, but once they have mastered their art they riff off one another.  It’s a balance between structure and chaos.” 

This balance requires a mindset that rarely comes easily to those trained to manage.  Letting go, yielding control, going into free fall, flying blind, trusting instinct – these are scary prospects, but nonetheless crucially important.  When people – and companies – lose the ability to improvise, they can no longer innovate.  And those who fail to innovate perish. 

Note: Mukul Pandya can be reached at <pandyam@wharton.upenn.edu>, and Knowledge@Wharton can be viewed at <http://knowledge.wharton.upenn.edu/>; information on ImprovEdge is available at <http://www.improvedge.com>. 
 

Academic Research:  International Experience and Financial Performance 

Catherine M. Daily, S. Trevis Certo, and Dan R. Dalton of Indiana University’s Kelley School of Business have examined the impact of international experience on a manager’s likelihood of promotion to the top and on the firm’s financial performance.  A manager’s international experience is defined as the number of international assignments and the number of years in those assignments. 

Drawing on 367 large, publicly-traded, U.S. companies among the Fortune 500, they find that in the period from 1994 to 1996, net of other factors: 

  • When companies replace their chief executive with an outsider, the new CEO is more likely to have had international experience than if the board chose an insider. 
  • Companies led by a chief executive with more international experience perform better in their return on investment, return on assets, and market-to-book ratios. 
  • The impact of CEO’s international experience on a firm’s performance is especially pronounced among companies with high fractions of their sales, assets, and subsidiaries abroad.

The authors conclude:  “Outside successor CEOs with international experience would appear to be a promising investment with regard to corporate financial performance.” 

Source:   Catherine M. Daily, S. Trevis Certo, and Dan R. Dalton, “International Experience in the Executive Suite: The Path to Prosperity,” Strategic Management Review, Vol. 21, 2000, pp. 515-523. 
  

Leadership Quote:  

Article ImageIn commenting on her negotiations with Chinese government officials regarding China’s entry into the World Trade Organization, U.S. Trade Representative Charlene Barshefsky observed that, in contrast to representatives of certain other nations with which she had worked, Chinese negotiators saw the world as one of mutual gains rather than zero sum.  “If you can demonstrate that something is in their interest,” she said, “they will go for it even if it’s in your interest.” 

Source: Charlene Barshefsky’s presentation at the Gruss Public Policy Lecture, Wharton School, April 6, 2000.

 
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