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WHARTON LEADERSHIP DIGEST 

May, 2001, Volume 5, Number 8 

Contents 

Making Music and Learning Leadership:  Cassatt String Quartet
Learning from the U.S. Marine Corps:  Combat and Leadership Courses 
After the Merger:  Retaining Top Talent 
E-Business Leadership:  What Is Needed
New Economy Management:  Building Business in the Electronic Age
Leadership Quote:  Bain’s Orit Gadiesh on Distributing Power
 

Making Music and Learning Leadership:  Cassatt String Quartet 

By Susan Leshnower, Adjunct Faculty, Midland College, Texas 

Leaders are made not born.  So say members of the Cassatt String Quartet (CSQ) who teach  leadership through chamber music – a non-traditional approach.  They believe that playing chamber music sharpens leadership skills. Leaders are developed by learning behavioral and ensemble skills – creating a vision, communicating effectively while being an active listener, initiating change, taking risks, and building trust. 

Creating a Vision:  Successful leadership begins with a vision, which reflects the ensemble’s shared purpose.  Stories teach this idea – the stonecutters’ tale:  The first stonecutter says, “I’m cutting stone,” the second says, “I’m carving a cornerstone,” but the third says, “I’m building a concert hall.”  The third has vision.  Where do students see themselves – the school orchestra, a competition, or Carnegie Hall? For any ensemble, discussing goals, objectives and vision unifies the performance approach. 

Communicating Effectively:  Once students have a goal, the Cassatts teach both verbal and non-verbal methods of communicating.  Problem solving and decision-making begin with clear, open communication.  The CSQ discusses musical ideas and performance strategies in a democratic fashion to reveal feelings, explore assumptions, and build common ground.  They value all members’ input without diminishing conflicting views.  CSQ students are asked to offer a performance strategy, which in turn improves their critical thinking skills.  Non-verbal communication also develops leadership by allowing groups to interpret signals and messages through body language.  Leaders communicate through eye contact, upper body movement, or a nod. 

Active Listening:  A good listener devotes attention, energy, and skill to grasping and interpreting the genuine meaning of messages.  Good quartet skills are defined by the Cassatts as the art of listening and matching – listening and matching sound, articulation, vibrato, bow direction and bow speed.  Listening helps gather information, and as the Cassatts’ explain synergy to their students – four heads are better than one! 

Initiating Change:  Leadership is achieved through influence.  Since leadership centers around creating change, any member can be a change agent.  The first violin, typically the leader, becomes a follower when another instrument leads.  Working well in a chamber group requires members to anticipate change and not fear it.  Musicians must initiate and respond quickly to change.  Quartet members influence one another because leaders and followers rotate, and this flexibility fosters good teamwork. 

Risk Taking:  As chamber music performers overcome fears by taking risks, they build self-esteem, a valuable leadership capacity.  Those high in self-esteem take risks.  Quartet playing especially encourages risk-taking because four individual voices face the audience, with no place to hide!  The Cassatts teach students risk-taking skills by letting each instrument set the tempo.  

Building Trust:  Quartet members are independent yet collective a cohesive team which shares leadership roles. Quartet members are mutually and individually accountable; the quartet develops a team vision with mutual goals.  Quartet members must learn trust.  Building trust starts with simple behaviors that underscore commitment and loyalty to the group, such as coming to rehearsal early or practicing in advance.  Leadership skills create ownership and pride in the quartet and enhance the satisfaction of playing chamber music. 

Note:  Susan Leshnower can be reached at zippo@earthlink.net, and information on the Cassatt String Quartet is available at www.cassattquartet.com. 


Learning from the U.S. Marine Corps:
  Combat and Leadership Courses  

By Stephen Lessar and Jason Cummins, Wharton MBA Students (WG ’02) 

As the chartered buses pulled into the dark, desolate parking lot of the Marine Corps Officer Candidate School, the initial student excitement quickly turned to silent apprehension.  For in the distance, the unfamiliar site of seven waiting drill instructors slowly began to appear.  While many may question what a Wharton MBA student has in common with a Marine Corps officer candidate, one answer is rather apparent.  Both attend institutions training them to be leaders in their chosen fields.  Moreover, there is at least one other noteworthy similarity:  Each now knows what it feels like to be on the receiving end of a drill instructor’s wrath. 

On April 19-20, 2001 approximately 85 Wharton students, including those in the MBA, executive MBA, and undergraduate programs, traveled to the U.S. Marine Corps’ Officer Candidate School (OCS) in Quantico, Virginia as part of Wharton Leadership Ventures.  The day and a half trip, sponsored by Lehman Brothers and organized by the Wharton Veterans Club, was designed to provide Wharton students an insider’s view of how the Marines train their junior leaders.  OCS, effectively “boot camp for officers,” evaluates the leadership potential of college graduates who aspire to be Marine officers.  Wharton students signed up for the trip hoping to understand how to apply military leadership lessons to today’s business environment.

Upon arrival in Quantico, the Marine drill instructors immediately took charge of their new “recruits.”  The students were issued equipment including kevlar helmets and canteens and quickly hustled inside the barracks for a crash course on making a bed to Marine standards.  After this hour-long welcome, the drill instructors marched the students to a briefing by Colonel George Flynn, the commander of OCS.  Colonel Flynn explained that having the drill instructors create an unfamiliar, chaotic environment is important because it allows officer candidates to be evaluated under extremely stressful situations.  An audible sigh of relief filled the auditorium when Colonel Flynn informed the students that the “basic training” portion of their visit was over – the drill instructors would assume a mentoring role for the duration of the students’ stay.

Friday morning began with a 5:00 AM wake-up and a typical military breakfast:  scrambled eggs and strong coffee.  Following breakfast, students divided into 4-5 person teams, linked up with their Marine facilitator, and moved to the Combat Obstacle Course.  As its name implies, this course is a series of progressively more difficult obstacles which challenge students to scale 20-foot walls, traverse ravines using a single rope, and crawl through the “Quigley,” a 100 foot stretch of frigid water and mud.  Each Marine completed every obstacle with his or her team, motivating the students to complete the physically demanding course and demonstrating the importance of leading by example. 

Said one second year MBA student:   “The basic principle of ‘lead by example’ means little when read in a theoretical article.  However, the point was driven home when 50 Marines spent over an hour leading us through the Combat Course.  This ahieved a high level of commitment for us to jump into the mud and complete the course. This was a real-life demonstration that leading by example is effective in motivating others!”  

From there, students transitioned to the Leadership Reaction Course (LRC).  Consisting of a series of 20 problem-solving exercises – each contained in a walled-off area the size of a racquetball court – the LRC evaluates an individual’s ability to guide a small group in the solution of a difficult problem in an uncertain environment.  Solving the problem is secondary to how the leader demonstrates an understanding of sound leadership principles while executing the task.  One particularly difficult exercise, for example, required student teams to transport a 55-gallon drum across a twelve-foot river using only 3 wooden planks, none of which was long enough to reach the other side.

Each LRC event was followed by a thorough debrief led by the team’s Marine facilitator.  The student leader first evaluated his or her performance while explaining the thought process behind each decision.  After feedback from the group, the team’s facilitator offered his or her insights including potential solutions to the problem.  Key learning points from the LRC were the importance of quick thinking and decisiveness in time sensitive situations, as well as flexibility and risk-taking when operating in an uncertain environment.

The Wharton Leadership Venture culminated with dinner at the Quantico Officers’ Club.  After dinner, several distinguished speakers, including active and retired Marine officers, addressed the Wharton participants on the subject of “leadership and decision making under uncertainty and complexity.”  While all the speakers were exceptional, especially noteworthy were Major General Clifford L. Stanley and Brigadier General (Retired) Thomas V. Draude.  Major General Stanley, Commanding General, Marine Corps Base Quantico, illustrated the importance of caring for those you work with by sharing how the Marine Corps rallied around him during a devastating family tragedy.  Brigadier General (Retired) Draude, currently Senior Vice President of USAA insurance company, detailed how the leadership skills developed in the Marine Corps have served him well in the private sector. 

While there were no immediate volunteers for the next OCS class at Quantico, each of the Wharton participants expressed a newfound respect for the Marines’ approach to leadership training.  The Wharton Leadership Venture effectively captured the essence of Marine Corps leadership while providing Wharton students with a once-in-a-lifetime experience.  The fundamental principles of Marine Corps leadership are not only applicable on the battlefields of our nation’s wars, but also in the boardrooms of global corporations.

Note:  Stephen Lessar can be reached at lessars@wharton.upenn.edu and Jason Cummins at marcjc@wharton.upenn.edu.  Information on the program can be found at http://leadership.wharton.upenn.edu/l_change/trips/Corps.shtml, and information on Wharton Leadership Ventures is available at http://leadership.wharton.upenn.edu/l_change/trips/index.shtml.  


After the Merger
:  Retaining Top Talent 

Researchers Jeffrey A. Krug (University of Illinois) and W. Harvey Hegarty (Indiana University) followed the careers of top managers of 200 acquired companies for six years after the acquisition.  They compared the movers with the stayers, the managers who left versus those who remained after the merger.  

Two-thirds of the executives had departed within five years, and the investigators found that the managers were most likely to depart when 

o  they held a very senior position 
o  a foreign firm acquired their company 

o  they believed that the acquirer did not understand their firm’s culture. 

The researchers also reported that the better the communication between the two companies, the more likely were the post-merger managers to depart.  Evidently, when communication was good, many of the managers did not like what they heard.  

By implication, good communication by management of the acquiring firm will not itself contribute to retention of top talent in the acquired company.  The greatest risk comes when companies acquire across national boundaries, but whatever the nationalities, the acquirer will need to appreciate the distinctive culture of the target if its best talent is to be retained. 

Source:  Jeffrey A. Krug and W. Harvey Hegarty, “Predicting Who Stays and Leaves After an Acquisition:  A Study of Top Managers in Multinational Firms,” Strategic Management Journal 22, 2001, pp. 185-196.


E-Business Leadership
:  What Is Needed 

Forrester Research’s Tom Pohlmann and three colleagues surveyed 546 managers on their views of the Internet.  The managers were based in a diverse array of companies, one-third with annual revenues of less than $100 million, two-fifths with revenues of more than $1 billion.  Only one in eight of the managers held a specific e-commerce role; the others, a traditional management role. 

In responding to a question about the skills that are “very important for being an effective leader in the digital economy,” more than half of the managers pointed to five capacities: 

o  Communicating effectively 
o  Retaining talented employees
o  Motivating employees
o  Dealing with accelerating rate of change
o  Setting strategic direction in the face of ambiguity 

The president of a utility company observed, “eBusiness has dramatically transformed both the supply side and the sell side of our company – requiring intense communication across organizations.  I have had to speak with every single manager in the company at length about what the Net means for them.”  

The chief executive of a software and services company offered:   “All employees demand more communication from me – such as monthly updates on how we are doing.  I’m constantly selling them on our corporate direction just to retain them.”  

While the surveyed managers placed a premium on such skills, many were critical of their own capacities to develop them in a timely fashion.  An executive vice president of a financial services company confessed:  “We don’t have a topnotch development program.  Great programs take 11 months to build, but by that time we’re looking for a different type of leader.” 

The results pointed to the importance of “distributed leadership,” managers throughout the firm who appreciate company strategy and make decisions on behalf of it.  One method for building such leadership is to place large numbers of managers on projects teams for e-business initiatives.   

Source:  Tom Pohlmann with Bobby Cameron, Emily Jastrzembski, and Mary Lynn Pulley, Building eBusiness Leadership (Forrester Research, 2001).  Tom Pohlmann can be contacted at TPohlmann@forrester.com.  


new economy management:
  Building Business in the Electronic Age 

By John Joseph, Research Associate, Wharton Center for Leadership and Change 

Harvard Business School Professor D. Quinn Mills prescribes a business and leadership strategy to help firms succeed in the increasingly global and digital marketplace.  Successful leadership, Mills argues in his new book, e-Leadership: Guiding Your Business Success in the New Economy, is built around four concepts:  business array, organizational lattice, global mindset, and strategic speed.  

Business Array:  An array is a hybrid of informal and formal alliances along the value chain, and it consists of organizations that in “working for themselves also work toward a common objective.”  The personal computer industry hosts a number of such arrays:  Microsoft, Intel and IBM along with their respective retailers constitute one; Apple and Motorola are another.  The key for company leaders is to position their firm properly within this array to build brand and extract value.  

Organizational Lattice:  When operating within an array, firms require a lattice design, characterized by an architecture for creating, leveraging, deploying, and using knowledge across geographic boundaries. 

Global Mindset:  Rooted in the organization’s culture, a global mindset entails making the best use of a firm’s knowledge assets and diverse workforce.   To promote a global mindset, firms screen out people who are not flexible and champion those who are. 

Strategic Speed:  Strategy is viewed as a continuous, iterative process, and moving swiftly from concept to implementation is vital.  

Mills reminds readers that in an environment of diverse nationalities, virtual communication, and frequent mergers, nothing substitutes for a level head and emotional strength.  He sums it up with Napoleon’s assessment of military leadership:  “The first quality of a General-in-Chief is to have a cool head which receives exact impression of things, which never gets heated, which never allows itself to be dazzled or intoxicated, by good or bad news.”  

Note:  D. Quinn Mills, e-Leadership: Guiding Your Business Success in the New Economy (Prentice-Hall, 2001).  John Joseph can be contacted at John.Joseph.wg01@wharton.upenn.edu. 


Leadership quote: 
Bain’s Orit Gadiesh on Distributing Power  166a picture

“As organizations get larger and reach further an era of turbulence, the challenge of appropriately distributing power to propel corporate strategy becomes enormous.  The Internet can bring the frontline to the boardroom, but today’s operators need mandates, not directives, to seize opportunities.  

This means 21st century leaders face the daunting task of both decentralizing decision-making and ensuring coherent, strategic action.  They need leadership tools to connect corporate strategy to frontline decisions that create competitive advantage.”  

Source:  Orit Gadiesh is chair of Bain & Co., and her commentary appears in Leadership Opus: Access and Influence in the 21st Century (Heidrick & Struggles, 2001). 

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University of Pennsylvania.

 
 
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