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Knowledge@Wharton

WHARTON LEADERSHIP DIGEST 

June, 2005, Volume 9, Number 9

CONTENTS

The Glass is Half Full:  Good Managers Focus on Employees’ Strengths, Not Weaknesses 

Corporate Governance and Responsibility:  Birmingham Conference on July 4, 2005 

Global Leadership:  A Study of Organizational Leadership and Culture in 62 Nations 

Nonprofit Leadership:  Donald Stewart of the Chicago Community Trust 

The Hallmark of a Great Leader:  Dr. William W. Forgey
 

The Glass is Half Full:  Good Managers Focus on Employees’ Strengths, Not Weaknesses

Marcus Buckingham knows enough about good management to know he’s not a good manager.

Before launching a career as a management consultant and author of such books as First, Break All The Rules: What the World’s Greatest Managers Do Differently and The One Thing You Need to Know...About Great Managing, Great Leading and Sustained Individual Success, Buckingham served as head of The Gallup Organization’s strengths management practice. He was a manager, and he didn’t much care for it. “I wasn’t terrible, but I had no appetite for it,” said Buckingham, who spoke about management and leadership at the Wharton Leadership Conference on June 9.  This article appeared in Knowledge@Wharton, June 15-28, 2005.

According to Buckingham, the best managers share one talent  the ability to find, and then capitalize upon, their employees’ unique traits. “The guiding principle is, ‘How can I take this person’s talent and turn it into performance?’ That’s the only way success is possible.” And yet not everyone has that knack, Buckingham said. If he has learned anything from his years spent interviewing the best minds of the business world, it is this: Truly great managers, and truly inspiring business leaders, are rarer than many think. “Some of you in this room may not have that talent,” he said. “If not, management can become a thankless task.”

Checkers vs. Chess

How to tell a good manager from a bad manager? According to Buckingham, it’s simple: Bad managers play checkers. Good managers play chess. The good manager knows that not all employees work the same way. They know if they are to achieve success, they must put their employees in a position where they will be able to use their strengths. “Great managers know they don’t have 10 salespeople working for them. They know they have 10 individuals working for them .... A great manager is brilliant at spotting the unique differences that separate each person and then capitalizing on them.”

It may sound elementary, but a quick glance around the business world indicates that many companies have yet to grasp this simple concept of putting people’s strengths to use, Buckingham said. That’s because the business world -- and the world at large -- is obsessed with weaknesses and finding ways to fix them. Buckingham cited a recent poll that asked workers whether they felt they could achieve more success through improving on their weaknesses or building on their strengths. Fifty-nine percent picked the former.

“A great manager sees the folly in this,” said Buckingham, who has interviewed some of the business world’s most successful leaders for his books. “A great manager knows he or she will get the most return on investment by working on strengths.” Buckingham has seen this management style work. He just doesn’t see it often enough, and he believes too many workers spend too much of their time doing things they don’t like to do or simply aren’t good at doing.

Buckingham co-authored his book, Now, Discover Your Strengths, in hopes of kick-starting a management revolution that will push mangers to focus on strength. In the book, Buckingham and co-author Donald O. Clifton describe 34 distinct worker profiles -- “Learner,” “Achiever” and “Developer,” among others -- and offer advice on how those personalities can best be put to use. “Most people are not using their talent at work at all,” Buckingham said.

So how can managers tap into the talent they have in their organizations? Buckingham said a good first step is to determine what employees are good at. The tasks they learn quickly, the talents they naturally exhibit and the jobs they feel good about doing are hints about their inherent strengths. Once those strengths are uncovered, a good manager will put them to use. “You can only win as a company when you get your people into positive numbers,” Buckingham said.

Optimism and Ego

Managing employees successfully is a rare talent. Even rarer, Buckingham said, is the ability to lead. And all good managers are not necessarily good leaders.

“I do think there is a rather keen and distinct difference between managing and leading,” Buckingham said. The chief responsibility of a leader, for example, “is to rally people for a better future. If you are a leader, you better be unflinchingly, unfailingly optimistic. No matter how bleak his or her mood, nothing can undermine a leader’s belief that things can get better, and must get better. I believe you either bring this to the table or you don’t.”

Along with that optimism, great leaders can also bring big egos and that’s not a bad thing. While some have blamed the business world’s recent string of scandals Enron, WorldCom and others -- on bloated executive egos, Buckingham disagrees. It’s not ego that ruined Ken Lay, but rather a lack of ethics. There’s a big difference, Buckingham said. And considering the responsibility facing business leaders to build a future for their companies, a big ego might be what is needed.

“If you are going to lead, you better have a deep-seated belief that you should be at the helm, dragging everyone into that better future,” he said. “Virtually nothing about a leader is humble. I’m not saying they are arrogant, but their claims are big.” Buckingham said successful leaders must find a “universal truth” to rally their followers. These universal truths stem from the basic human needs, fears and desires that unite all people, across all cultures. They also happen to be great tools for leadership.

Take, for example, one of the great human fears fear of the future. “We all share a fear of the unknown,” Buckingham said. “The problem for the modern-day leader, of course, is that you traffic in the future.” Buckingham says some the best leaders can overcome this fear and build confidence among their followers with a weapon of their own: clarity.

By presenting a clear message, and backing up their message with actions that support it, top managers of such companies as Tesco, Best Buy and Wal-Mart have rallied employees to their cause and enjoyed bottom-line success as a result, Buckingham noted. “The best way to turn anxiety into confidence is this: Be clear. Clarity is the antidote to anxiety. If you do nothing else as a leader, be clear.” Former New York City Mayor Giuliani provided a good example of effective leadership through clarity, Buckingham said. When Giuliani took office in 1993, he could have turned his attentions just about anywhere; America’s largest city certainly had its share of problems.

But Giuliani set one specific, clear and focused goal for his administration. He would reduce crime and improve quality of life for residents. Then he laid out three simple ways he was going to start making that happen: He announced he would get rid of the window washers who pestered New York City drivers; clean subways of graffiti and then keep the vandals away; and make all cab drivers wear collared shirts. The issues were, on their surface, minor. But they were relevant to his citizens. And by setting three immediate goals and then achieving them Giuliani was able to build trust among residents and respect among his workers. That trust carried over as he tackled larger challenges, and within a few years of his arrival, the FBI named New York the safest big city in America. “You can do a lot worse than pick just a few areas you want to take action on right now,” Buckingham said.

Clarity of purpose has also been a driving factor in the success of Tesco, the British food giant that has more than 2,000 stores and 360,000 employees worldwide. When Terry Leahy took over as CEO in 1997, he decreed the company’s focus would be, from that point forward, to serve the housewives of the world. Then he went out and did something to prove he believed in his focus: He added more checkout lines in all his stores, a move that led to significantly higher labor costs but also won over his customers and sent a message to his employees that they were there, as Leahy had proclaimed, to provide courteous, efficient service.

“That kind of clarity builds confidence in people,” Buckingham said. Today, Tesco is one of the three largest retailers in the world, and Leahy’s success provides a handy leadership lesson. “When you want to lead, start with the future.” Buckingham said. “Get specific. And get vivid.”
 

Corporate Governance and Responsibility:  Birmingham Conference on July 4, 2005 

Birmingham Business SchoolThe Birmingham’s Business School’s Centre for Corporate Governance Research is sponsoring a one-day conference on “Corporate Governance and Corporate Social Responsibility” in Birmingham, England, on July 4.   

nullKeynote speakers include Colin Melvin from Hermes Investment Management Ltd, Bob Monks from Lens LLP, and Professor Dirk Matten from Royal Holloway, University of London.  The Centre’s external advisor, Sir Adrian Cadbury, is also participating.   

Select papers from the conference will appears in Corporate Governance: An International Review.  The Centre, conference, and journal are directed by Professor Christine Mallin (c.a.mallin@bham.ac.uk), and information on the conference is available at http://www.business.bham.ac.uk/cgconf.
 

Global Leadership:  A Study of Organizational Leadership and Culture in 62 Nations

Researcher Robert J. House and a team of 160 scholars have produced a comprehensive study of the common and distinctive elements of organizational leadership around the world.  In his co-edited Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies, House and colleagues Paul J. Hanges, Mansour Javidan, Peter W. Dorfman, Vipin Gupta, and others report the results of their survey of 17,370 managers working in 951 companies in the banking, food processing, and telecommunications sectors.  They also compiled information on cultures of the 62 nations surveyed (including Albania, Ireland, the U.S., and Zimbabwe), and they theorized that what would be valued among leaders in each of these countries would depend much on their national cultures.   

House’s team finds that four leadership attributes are valued universally; they are considered important for organizational leadership in all countries:  

1. Being trustworthy, just, and honest.
2. Seeing and planning ahead
3. Being optimistic, dynamic, and inspiring
4. Communicating, informing, and coordinating others  

House and his team also report that several attributes are universally disliked in leaders, including being irritable, egocentric, and autocratic.  

But still other qualities are extolled as leadership virtues in some societies but less so in other, and much of that variation can be traced to the societal cultures in which the organizations operated.  Countries whose cultures place a premium on performance, for instance, are those in which inspirational and decisive leadership is valued; countries whose cultures stress group identity and minimizing uncertainty are those where diplomatic and collaborative leadership is valued.   

A review of the book by Mary B. Teagarden appearing in the Academy of Management Executive in 2005 concluded that the vast range of research reported in this 800-page volume represented the “crowning glory of Robert House’s significant life-long contributions to leadership.”
 

Nonprofit Leadership:  Donald Stewart of the Chicago Community Trust 

By John Joseph

For those MBAs seeking a career in nonprofits, now is a great time to apply those skills honed in business school, according to Donald Stewart, former CEO of the Chicago Community Trust and a distinguished national education and public policy leader.  He says, “Nonprofits are facing greater competition for funding.  Business skills in this environment are a necessary requisite for leadership success.”

Stewart, who served as CEO of The College Board for twelve years and holds position on numerous not-for-profit and corporate boards, has always been closely involved in community issues and has personally experienced the sea changes in nonprofit organizations.  He says, “Creating that distinctive niche or role is getting harder as the level of overlap and duplication among nonprofits increases.  America’s nonprofits are facing their most difficult funding years.” 

Donald Stewart’s comments echo the results of recent studies: nonprofits are increasingly turning to the tenets of competitive strategy to survive in cutthroat funding environments.  According to the American Association of Fundraising Counsel, there were 575,690 nonprofit organizations (501-c-3) organizations in 1993.  Ten years later there were 964,418, an increase of 67 percent, which outpaced the 62 percent increase in dollars available over the same time period.  This and related trends has resulted in a ten-fold increase in the number of charitable requests the average person receives each month. 

The intensifying competition for funds points to the need for not-for-profits to pay more attention to strategy.  As a result, Stewart says, at the Chicago Community Trust “we went through the process of strategic planning to understand our internal and external environment and bring it all together in a plan that people understood.”  In order to do all that, Stewart notes the need for nonprofit leaders to also have a sense of the bottom line and how that relates to decision making and motivating people.

Donald Stewart also suggests that along with the increased attention to competition comes greater pressure from boards to address issues of governance. Since many nonprofit board members come from the corporate community, they’re more attuned to the issues of risk and active monitoring.  He also expects greater attention from legislators: “We’re going to see increased scrutiny and tightening of the requirements.” Nonprofit executives must therefore ensure that accountability is part of the practices and culture of their organizations.

How can MBAs help?  MBAs understand the importance of metrics and measurement, something donors and foundations are much in need of, according to Stewart.  In addition, MBAs bring to the world of nonprofits the tactics and language of business strategy, benchmarking, financial analysis, partnerships and alliances.  Stewart observes, MBA graduates “understand” what makes for “sustainability and competitive advantage” that all nonprofits require for survival.

Stewart’s parting advice to MBAs aspiring to work at a nonprofit:  “You have to take,” he jokes, “a vow of poverty,” and he notes that money cannot be the number one motivating factor. “There has to be a certain altruism and idealism and maybe a little naiveté to bring you into this world.  It’s an exciting world and it needs good people.” 

Note:  Prior to joining the Trust, Donald Stewart was a Senior Program Officer and Special Advisor to the President at the Carnegie Corporation. He is also the former President and CEO of the College Board and the former President of Spelman College. Stewart earned a BA from Grinnell College, a MA from Yale, a Master of Public Administration and Doctor of Public Administration from Kennedy School of Government at Harvard.  He is currently a visiting professor at the Harris School at the University of Chicago. 
 

The Hallmark of a Great Leader:  Dr. William W. Forgey 

By Scott Power 

It has taken me too long to fully appreciate the fundamental role accountability plays in great leadership. Admittedly, this new understanding is a direct result of working with many leaders of varying experience and ability levels, many of whom were happy to take the credit when times were good and pass the blame otherwise. It seems the level of maturity and courage necessary to be accountable often lies in opposition with one’s own instinct towards self-preservation. 

Most would agree good leaders have, among other things, the ability to organize, inspire and empower their team. However, in my experience, good leaders can become great only when they are willing to accept accountability for their decisions and those of their team – for better or worse.

With today’s media attention focused on the stories of failed corporate executives like Ken Lay, Bernie Ebbers and Hank Greenberg, blaming everyone but themselves for any mistakes, one could easily assume accountability among today’s leaders is non-existent. No doubt it is tempting to think great leaders are the exception to the rule. They certainly are not. Popular modern examples of exemplary leaders include Burt Rutan, Steve Jobs, Rudy Giuliani, Eliot Spitzer, A.G. Lafley, Ken Carter, and Jack Welch. And, operating under the radar of today’s popular media, are many less famous leaders positively affecting people’s lives in interesting ways. 

One such person is William W. Forgey, M.D., of Merrillville, Indiana. “Doc” Forgey, as he prefers to be called, is a former Captain, Infantry, in the US Army; a Bronze Star and Army Commendation Medal for Service recipient; a Fellow of the Explorer’s Club of New York; past president of the Wilderness Medical Society; and a recipient of The Wilderness Medical Society Education Award, The Wilderness Medical Society Founders Award, and The Wilderness Education Association Paul Petzoldt Award. 

As a well-respected family physician and travel medicine expert, Doc Forgey is well known and greatly appreciated for his kind, empathetic style and generosity towards both his patients and the community at large. However, despite owning a successful family medical practice, Doc Forgey’s passion has always been the great outdoors. In fact, Backpacker Magazine once named him, “The Father of Wilderness Medicine.” 

The author of sixteen books related to outdoor and travel medicine, Doc Forgey has served as a Scoutmaster for three Boy Scout troops and as a Medical Explorer Post and High Adventure Explorer Post Advisor. He completed his Boy Scout Woodbadge training in 1969 and currently serves on the National Health and Safety Committee and as an Advisory Board Member for the Northern Tier High Adventure Base for the Boy Scouts of America. 

For over thirty years, Doc Forgey has given young people the opportunity to learn the educational and character building lessons of wilderness adventure. Young people of different ages and skill level with parental consent were given the opportunity to participate in Doc Forgey’s sojourns. But, to be clear, these were not your typical Boy Scouts of America camping trips. They were generally long distance canoe trips or sub-arctic winter camping expeditions into remote and hostile wilderness areas where emergency evacuation was not an option and danger was imminent.  

Doc Forgey planned, funded and carried out these adventure trips. He willingly put his reputation on the line in order to give young people transforming wilderness experiences impossible to have without someone willing to be accountable for doing so.  Ultimately Doc Forgey’s ability to safely lead others in to and out of hostile wilderness environments is a direct result of his expertise as an outdoor leader.  However, in my view, it has always been Doc Forgey’s willingness to be accountable for the responsibility of doing so that set him apart as a great leader. 

One of those young people who had the rare privilege to participate in Doc Forgey’s expeditions into the Canadian arctic, both in the summer and winter, was me. It was my distinct honor to have participated in four of Doc’s trips between the ages of 19-21. Each trip was a comprehensive exercise in planning, budgeting, equipping, training, testing, traveling, executing and managing. Each phase of the process – pre-trip, trip and post-trip – created a cycle of anticipation, realization, and wisdom. These trips instilled humility and confidence. They shaped who I am today and taught me powerful lessons about life and death.  

Remote wilderness trips are a great way to teach accountability because there is no escaping the consequences of one’s actions. Certainly the consequences of one’s decisions are better considered when personal safety is in jeopardy. In a wilderness environment, leaders and followers alike cannot avoid the transparent cause and effect of their decisions. The unforgiving indifference of Mother Nature makes it impossible to “pass the buck.”  A team is forced to accept the consequences of each person’s actions – for better or worse. Unlike civilization where poor judgment and bad leadership is sometimes awarded a platinum parachute, the wilderness is not so forgiving. In fact, the lethal power of nature and its indifference towards human life will quickly expose and punish poor leadership. 

Certainly, there were many valid reasons to stay home and avoid the risks. Perhaps Doc Forgey felt great reward demanded great sacrifice? Perhaps he believed aversion to risk is why mediocrity rules the day? Perhaps he feared no one else would do it? Regardless of his reasons, Doc Forgey’s courage to face the risk and be accountable for leading explorations into remote wilderness areas made us better people, which in turn, made him a great leader. 

Doc Forgey chose to use his passion and expertise as a physician and outdoor leader to make a difference in people’s lives. He played to his strengths, thereby mitigating any risk of failure. Certainly not everyone is a doctor or outdoor expert. We all have our own unique theatre and skills to help others be successful, effect change, and demonstrate outstanding leadership, whether it’s in business, politics, finance, education, or science.   

As leaders it is our obligation to provide others the opportunity to learn, grow and empower themselves with knowledge and experience. And, if we wish to be great leaders, we must be willing to make decisions others are not willing to make and be accountable for the consequences, for better or worse. Yes, things can go wrong, and sometimes will. Being a great leader matters most in difficult times. Fear of failure is the price of admission some leaders just aren’t willing to pay. Great leaders spin fear into opportunities for outstanding achievement. Which type are you?  

Note: Scott Power can be contacted at scottpower@mac.com, and Dr. Forgey can be reached at doc4g@aol.com.


Copyright 1996-2005, Wharton Center for Leadership and Change Management
 University of Pennsylvania.  

 

 
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