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WHARTON
LEADERSHIP
DIGEST
December,
2006,
Volume
11,
Number
3
CONTENTS
Where
are the
Women in
Top
Management?
New
Research
Raises
Troubling
Questions
Teamwork
in the
Mountain
and
Beyond:
An
Interview
with
Rodrigo
Jordan
Loyalty:
Virtue
or Vice?
Eyes
Wide
Open: A
Review
of Day
and
Schoemaker’s
Peripheral
Vision
Editor’s
Picks:
Bob
Woodward’s
State
of
Denial;
Arlene
Blum’s
Breaking
Trail;
and
Wikinews
and
a Wiki
book
WHERE
ARE THE
WOMEN IN
TOP
MANAGEMENT?
New
Research
Raises
Troubling
Questions
By
Peter
Cappelli
Until
recently,
a
generation
of
advocacy
to
increase
the
number
of women
in
corporate
leadership
appeared
to be
paying
off.
High
profile
female
leaders
at
Xerox,
Lucent,
Hewlett-Packard,
and EBay
suggested
women
were
finally
getting
through
the
“glass
ceiling,”
that
rigid
but
difficult-to-identify
barrier
to the
top
corporate
jobs.
Women
have
been
enrolling
in
record
numbers
in
business
and law
schools
and
moving
into
elite
fields
like
investment
banking
and
consulting.
Prominent
companies
like
Deloitte
and
organizations
like
Catalyst
started
programs
to
mentor
and
develop
women
from
entry-level
positions
into the
executive
ranks.
The
reason
there
were not
more
women
executives,
the
argument
went,
was
there
were not
enough
women in
the
career
pipeline.
But the
pipeline
of
talent
appeared
to be
filling
with
women,
and it
would
only be
a matter
of time
before
they
advanced
into the
executive
ranks at
rates
equal to
those of
men.
Now it
appears
this
optimism
was
premature.
A new
study
appearing
this
month in
the
Academy
of
Management’s
Perspectives
suggests
the
pipeline,
in fact,
is
pretty
empty.
Authors
Constance
Helfat,
Dawn
Harris
and Paul
Wolfson
looked
at the
top
executives
of
Fortune
1000
companies
– people
who
would be
expected
to fill
the
highest
positions
in the
corporate
world.
They
found
eight
percent
of top
executives
were
women, a
figure
lower
than
most
estimates.
The
study,
titled
“The
Pipeline
to the
Top:
Women
and Men
Executives
in U.S.
Corporations,”
also
found
half
these
companies
had no
women at
all in
the
executive
ranks
and only
23
percent
had more
than one
woman in
the
executive
hierarchy.
In other
words,
while a
few
companies
had
women
executives
in
numbers
proportionate
to the
share of
women in
lower-level
positions,
the vast
majority
– big
companies
as well
as small
ones –
had a
glass
ceiling
firmly
in
place.
Women in
executive
roles
were
substantially
younger
than
their
male
counterparts
and also
had less
tenure
in their
positions,
the
study
found.
These
facts
suggest
women
were
advancing
faster
than men
– good
news if
one is
interested
in
increasing
the
distribution
of women
at the
top.
The
other
piece of
good
news was
the
women
were not
concentrated
at the
bottom
of the
executive
hierarchy;
overall,
their
distribution
across
positions
reflected
that of
men.
But the
study
also
made the
troubling
discovery
that
those
executive
women
were
half as
likely
as male
colleagues
to be in
line
positions.
Women
executives
were
concentrated
in staff
jobs,
especially
in
public
relations
and
human
resources.
Line
jobs or
general
management
positions,
where
leaders
have
profit-and-loss
responsibility,
represent
the most
important
stepping
stones
to the
very top
corporate
jobs.
The
authors
estimate
the
percentage
of
female
CEOs in
2016
will not
be much
higher
than it
is now
because
so few
women
are
currently
CFOs or
in other
line
positions.
This
estimate
assumes
women
executives
will
move
across
companies
to
advance
and that
the
probability
of
advancing
is not
dependent
on the
company
where
she is
currently
employed.
In other
words,
the
companies
are
assumed
to be
gender-blind.
If, on
the
other
hand,
one
assumed
the
companies
that
have no
women
executives
would be
less
likely
to
appoint
a woman
CEO –
arguably
a much
more
likely
scenario
– the
projected
proportion
of women
CEOs in
the
future
would be
even
lower.
What is
going on
here?
Getting
women
into the
executive
suite
appears
to be
next to
impossible
in many
companies,
and when
some
women do
get
there,
they are
in the
wrong
positions
for
further
advancement.
Some
evidence
from the
study is
also
consistent
with the
cynical
view
that
women
sometimes
get to
executive
positions
because
of
tokenism:
The
proportion
of women
executives
was
lower in
larger
companies,
a
result,
one
would
expect,
if the
goal was
simply
to have
a woman
somewhere
in the
executive
ranks.
For
those
who work
in
organizations
with an
executive
hierarchy,
the
question
to ask
is:
Where in
the
organizational
hierarchy
does the
proportion
of women
begin to
drop
off? In
virtually
all
companies
it is
someplace
in
middle
management.
The
question
to ask
at an
executive
meeting,
then,
is: Why
is this
happening?
The
answers
are sure
to be
enlightening.
Note:
Peter
Cappelli
is
George
W.
Taylor
Professor
of
Management
and
Director
of the
Center
for
Human
Resources
at the
Wharton
School.
He is
also
Editor
of
Academy
of
Management
Perspectives.
He can
be
reached
at
cappelli@wharton.upenn.edu.
This
article
first
appeared
as a
column
in
Human
Resource
Executive,
and for
an
abstract
of the
article,
click
here.
TEAMWORK
IN THE
MOUNTAINS
AND
BEYOND:
An
Interview
with
Rodrigo
Jordan
Rodrigo
Jordan
is
Chile’s
Renaissance
Man. A
management
professor
in the
MBA
program
at the
Pontifical
Catholic
University
of Chile,
Jordan
is also
a
world-class
mountaineer.
He has
led
successful
Chilean
expeditions
to Mount
Everest,
K2 and
Antarctica
– and
chronicled
these
adventures
through
popular
books
and
films.
Combining
his
background
in
management
and
mountaineering,
Jordan
is the
founding
director
of
Vertical
S.A.,
which
uses
outdoor
education
to teach
leadership,
teamwork,
and
entrepreneurship.
The
related
Fundación
Vertical
offers
similar
adventure
learning
for
underprivileged
children.
In
addition
to being
a former
television
executive
and
nationally
known TV
personality,
Jordan
was
recently
appointed
chair of
Chile’s
National
Poverty
Foundation,
the
country’s
most
important
NGO
dedicated
to
social
development.
Wharton
Leadership
Digest
called
Jordan
this
month in
Santiago
to ask
about
his
varied
leadership
experiences,
as well
as his
successful
climb
earlier
this
year of
Lhotse,
the
world’s
fourth-highest
summit.
Wharton
Leadership
Digest:
What
first
led you
to
mountain-climbing?
Rodrigo
Jordan:
I was
always
drawn to
nature.
When my
family
went for
vacations,
they
would
spend
their
time on
the
beach,
while I
would be
climbing
in the
hills.
Back in
Santiago,
our
house
was at
the foot
of San
Cristobal
hill,
where I
used to
run
around
playing
Cowboys
and
Indians.
The
first
serious
mountain
I
climbed,
in the
late
1970s,
was a
volcano
in Chile
called
Guallatire.
I took a
mountaineering
class at
college,
and that
was our
final
exam.
WLD:
Did you
enjoy
that
first
climb?
JORDAN:
The
funny
thing is
I felt
awful on
summit
day. I
had a
headache,
stomach
ache, I
was
vomiting
– this
was
probably
caused
by high
altitude.
I
remember
the
climbing
instructor
handing
me a bag
of
chocolates
to give
me
energy.
I
finally
did make
it to
the
summit,
and I
still
felt
terrible.
But on
the way
down to
the
lower
camps,
with the
view
spread
out in
front of
me, the
experience
seemed
good –
that
sense of
achievement,
of
overcoming
difficulty.
WLD:
Years
later,
you were
standing
on the
summit
of Mount
Everest.
How did
that
feel?
JORDAN:
We
reached
Everest
in 1992.
Thirteen
years
had
passed
since I
climbed
that
first
volcano
in
Chile.
Many
things
happened
in that
time – I
got
married,
I had
children
– and my
perspective
had
changed.
When I
reached
the
summit
of
Guallatire,
I was
young,
and I
thought,
“I’ve
done
it.”
It’s not
the
right
word,
but it
was a
selfish
way of
thinking.
By time
I got to
Everest
– and we
had two
expeditions
that
failed
before
we
finally
succeeded
in 1992
– I
realized
it was
not just
me on
the
summit.
Yes, I
was
lucky to
be on
the team
of three
climbers
who
reached
the top,
but
really
it was
the
effort
of so
many
people
who made
that
possible.
It
sounds
like a
very
simple
insight,
but it’s
true:
You
can’t
accomplish
anything
on your
own.
Nothing.
It
always
takes a
team. If
you
think of
an
individual
athletic
star,
like a
tennis
champion,
he is
also
part of
a team
that
includes
his
doctor
and his
coach.
Even
solitary
artists,
like
Edgar
Allen
Poe –
yes, he
worked
alone,
but
someone
had to
publish
his
books.
WLD:
Can you
teach
teamwork?
JORDAN:
I was
just
meeting
with our
Minister
of
Education
about
this.
Our
schools
–
primary
schools,
colleges
– teach
technical
skills
like
biology,
Spanish
and
math. We
don’t
teach
the
social
skills
you need
to work
in a
team. Of
course,
those
experiences
exist;
students
play on
sports
teams or
join
drama
clubs.
But
after
producing
a play,
no one
takes
the
opportunity
to ask,
“How did
we
resolve
our
conflicts?
Where
did we
succeed
or
fail?”
It’s a
simple
thing,
really.
You
don’t
necessarily
need to
create
new
experiences.
You just
need to
consciously
focus on
teamwork
skills.
In
soccer
teams in
our
country,
the
captain
of the
team is
the best
player:
He may
be
captain
for many
years.
Why not
have the
captaincy
rotate
among
players?
Yes,
maybe
the
captain
will be
someone
who
doesn’t
have the
best
technical
skills.
But at
the end
of the
game or
the
season,
the team
can sit
with the
captain
and ask,
“Did the
captain
listen
to our
perspectives?
How did
he lead
us
towards
our
goal?”
When our
group
was
hiking
down
from
Everest
in 1992,
we said
to one
another,
“Look
what we
did,
working
together.”
“There
may be
have
things
that
bothered
me, but
I
tolerated
them,
because
I didn’t
want to
diminish
our
relationship.”
It was a
classic
debriefing,
something
we do
now with
every
group at
Vertical.
After
Everest,
we just
did it
intuitively.
WLD:
What
social
skills
do
people
need to
work
well in
a team?
JORDAN:
One
scenario
is very
common.
On any
team,
there’s
always
somebody
who is
shyer
than the
rest. If
this
happens
among a
group of
kids at
school,
the
quiet
one will
be
teased.
We have
an
expression
in
Chile,
“to take
someone
up the
swing.”
That
means in
a tense
situation,
people
take out
the
pressure
on
someone
who
seems
weaker;
they
“push
him up
the
swing.”
The poor
person
on the
swing,
he or
she can
have a
pretty
hard
time but
they
won’t be
able to
talk
about
it.
Meanwhile,
the
group
doesn’t
know how
much
suffering
that
person
is
taking.
That
dynamic
can be
exacerbated
in a
mountaineering
expedition
or a
competitive
business
setting:
You’re
tense,
you’re
uncomfortable,
and you
push
that
negative
feeling
on
someone
else.
It’s a
subtle,
unconscious
process.
WLD:
What’s
the
solution?
JORDAN:
Everybody
feels
they are
on the
swing at
one
point or
another.
Whether
that
true or
untrue,
it
doesn’t
matter:
that’s
how the
person
feels.
So when
you’re
on the
swing,
you have
to speak
up.
On our
expeditions,
we have
a
meeting
at the
end of
each
day.
It’s
after
supper,
over
coffee.
We talk
about
what
we’ve
done,
what
we’ll do
tomorrow.
That’s
when you
can
speak up
and say,
“Everything’s
fine,
but I’m
a little
tired.
Can you
get me
out of
the
swing
for
tomorrow?”
If the
group is
really
working
like the
team,
they
won’t
say,
“Come
on, it
was just
a couple
of
jokes.”
No, they
will
say,
“Okay,
that’s
how you
feel. We
respect
that.”
WLD:
It
takes a
lot of
courage
to stand
up and
say,
“I’ve
been
having a
hard
time.
Can you
give me
a
break?”
How do
you open
those
channels
of
communication
in a
group?
JORDAN:
You
need
time
together.
When
we’re
forming
a team
for an
expedition,
we go
out
climbing
together
months
in
advance.
We are
not only
training
physically
and
technically
but also
training
as a
team.
When
situations
come up,
the
leader
can say,
“Guys,
do you
realize
this is
happening?
How can
we deal
with
it?” The
team can
come up
with a
system
for
dealing
with
conflicts.
Because
on the
expedition
we’re
going to
face
avalanches,
we’re
going to
face
hardships
– and
we’re
also
going to
face
conflicts.
Usually
nobody
is
thinking
about
human
relations
on a
mountaineering
expedition
– people
are
concentrating
on
logistics
and
supplies
and
technical
skills.
But it’s
one of
the
bullet
points
you need
to deal
with
before
the
expedition
starts.
WLD:
Do
businesses
put
enough
time
into
thinking
about
human
relations?
JORDAN:
I
don’t
know
about
the
U.S.,
because
my main
work is
here in
Latin
America.
But I
can say
in Latin
America,
nobody
considers
it an
issue.
My view
is: Just
as you
have
strategic
plans
for
development,
innovation,
finance
and
marketing,
you also
need a
strategic
plan for
your
human
resources.
WLD:
What
can
businesses
do to
strengthen
their
teams?
JORDAN:
At
Vertical,
we take
people
on
retreats
and put
them in
a
totally
different
situation,
away
from
their
work
setting.
To deal
with a
new
issue,
it helps
to be in
a new
environment.
Camping
outdoors
offers
neutral
ground
in terms
of the
organization.
No one
is boss,
no one
is
secretary.
Whatever
prejudices
are
built
into the
group
because
of the
organization
they
work in
are
forgotten.
Confronting
camping
is the
same for
everybody.
You can
analyze
issues
as they
come up
because
they’re
happening
in an
entertaining
way when
you’re
in the
outdoors.
Then
comes
the
serious
part:
How are
you
going to
apply
what you
learned
here
into
your
daily
work?
The
answers
come
easily
in that
setting,
because
everyone
has been
involved.
WLD:
How
do you
bring
these
experiences
from
mountaineering
into the
completely
different
challenge
of
tackling
poverty
in
Chile?
JORDAN:
The
immediate
image
that
comes to
your
mind
when you
talk
about
poor
people
is their
material
situation:
They
don’t
have
housing
or
access
to
medical
care or
financial
resources.
The
National
Poverty
Foundation
deals
with
capabilities.
Rather
than
just
providing
food
programs
or
housing
programs,
we help
people
grow
capabilities
so they
can step
out of
their
condition.
We run
large
programs
in very
rural,
very
remote
places,
like in
Patagonia.
If
you’re
thinking
about
installing
capabilities
more
than
satisfying
material
needs,
you
approach
the
operation
in a
different
way than
the
classical
top-down
way,
where
you say,
“I know
what
needs to
be done,
so I’ll
hand it
to you.”
This
other
way of
thinking
asks for
a more
level
relationship:
I have
knowledge
as an
outsider
coming
in, and
the
community
has its
own
knowledge.
By
respecting
that
knowledge
on both
sides,
we
increase
the
human
capital
that
will
allow
the
community
to
develop
itself.
In that
relationship,
social
skills
and
teamwork
are
essential.
WLD:
Why
is
teamwork
important
in this
case?
JORDAN:
It’s
just
like
when we
sit with
Sherpas
on a
Himalayan
expedition.
There’s
a
cultural
difference,
an
economic
and
social
difference
between
us. But
we have
to work
as a
team if
we want
to get
up the
mountain.
We the
outsiders,
you the
insiders,
we’re
going to
work as
a team
to
install
capabilities.
And
working
as a
team
needs
conflict
resolution,
negotiation
and
effective
communications.
If I
have
technical
knowledge,
and I
say,
“I’m
going to
build
you a
house,”
then I
don’t
need
social
skills.
But if
I’m
going to
help
organize
the
community
to think
of a
housing
plan
they can
develop
on their
own –
that’s
something
totally
different.
WLD:
Before
we go,
could
you tell
us about
your
expedition
this
year to
climb
Lhotse,
the peak
next to
Mt.
Everest?

Rodrigo
Jordan
on his
May 2006
expedition
to
Lhotse,
the
world's
4th
highest
peak
JORDAN:
We
reached
the
summit
on May
11. To
me, it
was an
incredible
expedition
because
we
changed
a
paradigm.
We’ve
always
worked
with the
idea
that a
team of
nine or
ten
climbers,
with
help
from
Sherpas
in this
case,
will
help to
build
the
camps up
the
mountain.
However,
of these
ten only
a select
group of
three or
four
will
reach
the
summit.
Leaving
Santiago,
we’re
all
capable
of
climbing
the
peak,
but you
never
know
what’s
going to
happen –
you
might
get ill
or lose
interest
or not
be
chosen
for
whatever
reason.
Typically,
a small
group is
chosen
to make
the
summit.
But in
this
case as
we
confronted
that
final
decision
– we had
established
all the
camps,
we were
ready
for the
summit
push –
everyone
was in
good
shape,
all 11
of us. I
said,
“Guys,
it’s
very
hard for
me to
decide
who’s
going
go.
There
are
experienced
climbers,
for whom
this
would be
their
third or
fourth
8,000-meter
peak;
there
are
younger
guys,
this
would be
their
first
one.”
We
started
discussing
it, and
someone
said,
“Why
don’t we
all go?”
The
initial
reaction
was
“that’s
impossible”.
But we
thought
of a
way:
breaking
up into
two
teams
that
would
summit
on
consecutive
days.
That has
been
done
before,
but our
group
had
never
done it.
It would
require
very
high
levels
of
tolerance
because
we’d
have to
share
our
gear.
The
first
group
would
leave
their
sleeping
bags in
the high
camp for
the
second
group to
use, and
the
other
sleeping
bags
would be
at the
lower
camp. We
had
slept in
our bags
for 60
days
without
taking a
shower,
so the
idea of
sleeping
in
someone
else’s
bag was
not a
pleasant
one.
Then we
had four
Sherpas
who
really
wanted
to go.
So now
there
were 15
of us –
“This is
crazy,”
we said,
“but
let’s
give it
a shot.”
We split
the team
- seven
in the
first
group
and
eight in
the
second
group.
And it
worked.
It was a
real
experience
for me.
I led
the
first
group,
so I was
on the
summit
on May
11th.
But
after I
came
down, I
couldn’t
relax. I
had been
to the
summit –
yes,
marvelous
– but it
wouldn’t
be over
until
the
other
group
was
successful.
When the
second
group
finally
went up
and came
down, it
was
excellent.
WLD:
What
lesson
did you
take out
of that
experience?
JORDAN:
The
impossible
is
possible,
provided
the team
is
united
behind
it.
Everyone
must be
willing
to jump
in and
sacrifice
and take
the
risk.
Note:
Andrea
Useem
conducted
the
interview
for the
Wharton
Leadership
Digest.
LOYALTY:
Virtue
or Vice?
By
John
Baldoni
The
drama of
President
George
W.
Bush’s
long-running
support
for his
embattled
Secretary
of
Defense–
which
culminated
last
month in
Donald
Rumsfeld’s
resignation
– was a
parable
on the
dangers
of
loyalty
writ
large.
On the
surface,
Bush’s
support
for a
member
of his
own
cabinet
was
understandable;
Rumsfeld
was the
president’s
pick. On
a more
symbolic
level,
however,
the
president’s
unwavering
support
came to
represent
a
governance
style
that
valued
consistency
over
consensus
and,
some
would
say,
loyalty
over
good
leadership.
Loyalty
is
usually
a
cherished
attribute.
Leaders
who
demonstrate
this
quality
toward
their
followers
earn
respect.
“Semper
fi” –
“always
faithful”
– is the
Marine
Corps
motto,
and
best-loved
military
heroes
like
Chesty
Puller
and
Dwight
Eisenhower
were
known
for
their
fierce
commitment
to the
men they
led.
We like
to see
our
leaders
stick by
their
people;
it is a
manifestation
of
character.
But when
leaders
who
benefit
from
loyalty
harm
their
organization
more
than
they
help it,
then
such
loyalty
loses
virtue
and
becomes
its
opposite,
vice.
Loyalty
as a
Shield:
Hank
Greenberg
ran the
company
he built
from the
ground
up, AIG,
like a
personal
fiefdom.
As
Fortune
and the
Wall
Street
Journal
reported,
he
surrounded
himself
with
executives
and
directors
who were
loyal to
him,
often to
the
point of
being
derelict
in their
corporate
responsibilities.
Greenberg
rewarded
their
loyalty
with
lavish
perks;
when
anyone
questioned
his
decisions
or left
his
employ,
he
berated
them.
When AIG
came
under
scrutiny
for
financial
irregularities,
Greenberg
and his
allies
were
forced
out,
chiefly
because
a few
directors
acted on
a
different
form of
loyalty
– to the
shareholders.
Greenberg
used
loyalty
to
shield
himself
from
critical
opinion.
His
followers,
in turn,
were
only
loyal to
their
own
proximity
to power
and
resources.
Loyalty
as a
Bargaining
Tool:
Senior
executives
are fond
of
asking
their
people
to “suck
it up”
by
forgoing
raises
or
taking
pay cuts
when
times
are bad;
they
play on
the
employee’s
loyalty
to the
institution.
However,
when
good
times
return,
the same
employees
may be
rewarded
only
with a
pat on
the back
and a
“nice
job,”
while
the
senior
executives
rake in
huge pay
packages.
Employees
would
naturally
feel
cheated.
In such
instances
loyalty
is a
one-way
street,
serving
only the
folks at
the
top.
Loyalty
as an
Instrument
of
Personal
Gain:
Richard
“Dick”
Grasso
devoted
his life
to the
New York
Stock
Exchange,
starting
out as a
young
floor
clerk
and
rising
to
become
chairman
and CEO.
He
earned
acclaim
for
working
hard to
reopen
the
Exchange
in the
wake of
September
11. He
demonstrated
loyalty
to the
institution
and its
employees
– but
there is
another
side to
his
story.
Grasso
packed
the
board of
directors
with
friends
who
awarded
him a
huge
compensation
package
–
totaling
nearly
$140
million
– that
was not
disclosed
publicly
until
his
retirement.
The
Exchange
as an
institution
was
betrayed
by its
senior-most
leader,
who
milked
it for
personal
gain.
Grasso
was
forced
by the
courts
to
surrender
some of
his
windfall
but he
fought
hard to
retain
as much
as he
could,
and in
the
process,
proved
his
highest
loyalty
was to
himself
and not
the
people
or the
institution
for whom
he had
worked a
lifetime.
Loyalty
for the
Common
Good
Loyalty
should
not be
about a
leader
exploiting
his or
her
power
over
others.
In its
most
ethical
and
effective
manifestation,
loyalty
is the
fulfillment
of
mutual
need.
Professional
associations
are a
good
demonstration
of
loyalty’s
positive
power.
Members
meet
regularly
to share
ideas,
best
practices,
and one
another’s
good
company.
Sometimes
they
refer
business
to one
another,
but more
often
they
pool
good
ideas,
sharing
what
they do
best
with
others
who can
put it
to good
use.
Skeptics
might
fault
them for
“giving
away
business,”
but this
view is
a
limited
one.
Professionals
in a
network
are
teaching
others
in
exchange
for
learning
themselves.
Their
loyalty
extends
to the
improvement
of their
profession
– a
larger
collective
goal
that
will
further
the
individual
goals of
their
own
business.
Loyalty
is a
force
for good
when it
serves
the
organization
rather
than a
single
individual.
For
leaders
to
embody
true
loyalty,
they
need to
put the
needs of
their
organization
ahead of
personal
gain.
And
leaders
and
followers
alike
must be
on the
lookout
for
moments
when
loyalty
is
manipulated
to serve
narrow
ends.
Harnessing
the
power of
loyalty
for
organizational
betterment
is a
tough
but
noble
challenge.
A
section
from the
Cadet’s
Prayer,
recited
at the
U.S.
Military
Academy
at West
Point,
serves
as a
reminder:
“Make
us to
choose
the
harder
right
instead
of the
easier
wrong,
and
never to
be
content
with a
half
truth
when the
whole
truth
can be
won.
Endow us
with
courage
that is
born of
loyalty
to all
that is
noble
and
worthy,
that
scorns
to
compromise
with
vice and
injustice
and
knows no
fear
when
truth
and
right
are in
jeopardy.”
Note:
John
Baldoni
is a
leadership
and
communications
consultant
and
speaker,
and
author
of the
book,
How
Great
Leaders
Get
Great
Results
(McGraw-Hill,
December
2005).
He can
be
reached
at
john@johnbaldoni.com
or
through
his
website.
EYES
WIDE
OPEN: A
Review
of Day
and
Schoemaker’s
Peripheral
Vision
By
Mark
Hanna
Vigilance
is a
leadership
quality
most
valued
in its
absence.
The
words
that no
board
wants to
hear
are:
“They
were
asleep
at the
wheel,”
or “They
missed
the
boat.”
Everyone
can come
up with
their
own
memorable
stories
of
faulty
vigilance,
either
from
personal
experience
or from
the
daily
papers.
It may
have
been
signals
missed
over a
shift in
market
trends,
or an
advance
in
information
technology
that was
not
noticed,
or a
shift in
regulatory
policies
or
investor
sentiments.
The
stories
might
differ,
but they
would
all
share a
common
element:
a
bounded
awareness.
Vigilance
is a
state of
watchfulness
and
alertness.
What one
“sees”
in the
most
literal
sense is
linked
to focal
and
peripheral
vision.
Focal
vision
includes
what is
directly
in one’s
line of
vision,
just as
you read
the
words in
a book.
Peripheral
vision
is
directed
at
things
happening
at the
edges of
a 180
degree
field,
whether
it be a
stalking
tiger on
the left
or a
careening
yellow
Hummer
on the
right.
To be
effective,
vigilance
must
utilize
both
focal
and
peripheral
signals.
The new
book by
Wharton
professors
George
S. Day
and
Paul
J.H.
Schoemaker
puts a
spotlight
on the
importance
of
vigilance.
The key
message
is: Pay
more
attention
to weak
signals
at the
periphery
of
strategic
consciousness
because
they
just
might
affect a
firm’s
survival.
Foundational
Influences
Peripheral
Vision
represents
the
fruitful
confluence
of many
foundational
works of
business
literature.
Marketing
people
may
connect
this
book
with the
classic
Theodore
Levitt
article
“Marketing
Myopia,”
published
in the
Harvard
Business
Review
in
1960.
Strategy
scholars
may see
the
influence
of F.J.
Aguilar’s
book,
Scanning
the
Business
Environment,
a
primarily
descriptive
work
about
strategic
scanning
published
in 1967,
or
strategic
management
pioneer
H. Igor
Ansoff’s
article
“Managing
strategic
response
by
response
to weak
signals,”
published
in the
winter
1975
issue of
the
California
Management
Review.
Other
foundational
works
are
carefully
referenced
at the
end of
the
book.
How
Can the
Book
Help
Practitioners
and
Academics?
Using an
extended
metaphor
of
peripheral
vision,
Day and
Schoemaker
have
expanded
the
basic
lessons
of
internal
monitoring
and
environmental
scanning
into a
seven-step
iterative
process:
Scoping:
Using
guiding
questions
to know
where to
look,
Scanning:
Knowing
how to
look at
selected
areas of
interest,
Interpreting:
Making
sense of
what is
found,
Probing:
Exploring
the
implications
of what
is
found,
Acting:
Knowing
what to
do with
one’s
insights,
Organizing:
Developing
organizational
capacity
for
vigilance,
Leading:
Building
leadership
for
supporting
peripheral
vision.
For
practitioners,
this
book is
an
essential
guide,
full of
useful
frameworks
for how
to
evaluate
and
process
weak
signals
that are
crucial
to
personal
or
business
success.
The
vivid,
real-life
narratives
include
the
stories
of
Mattel,
maker of
the
iconic
Barbie
doll,
which
was
startled
by the
success
of the
Bratz
dolls,
and
Vince
Melchiorre,
chief
marketing
officer
of
Philadelphia-based
Tasty
Baking
who
shrewdly
figured
out that
low-sugar
snacks
were
more
appealing
than
low-carbohydrate
ones.
The
“Vigilance
Gap”
questionnaire
in the
appendix
is
practical
and
thought-provoking.
For
academics,
Peripheral
Vision
raises
new
research
questions
about
the idea
of
vigilant
leadership.
According
to Day
and
Schoemaker,
vigilant
leaders
have an
active
and
curious
external
focus.
Their
market
orientation
is
outside-in.
They
constantly
scan the
environment
and
listen
to
others.
They
have
broad
social
and
professional
networks.
In terms
of
conceptual
ability,
they are
highly
imaginative
and
endowed
with
good
instincts.
They
probe
for
second-order
and even
third-order
effects.
They
embrace
uncertainty
with
mindfulness
and are
open to
new
thinking.
In their
organizational
relationships,
they are
inclusive
and
often
take on
the
roles of
enabler,
coach,
and
visionary.
Their
time
horizon
extends
deep
into the
lessons
of the
past and
far into
the
challenges
of the
future.
The
numbers
of
articles
in the
marketing
and
management
literature
on the
functions
of
internal
monitoring
and
environmental
scanning
are
legion;
the
numbers
of
academic
business
articles
that
discuss
vigilance
are
almost
non-existent.
Scan the
massive
four-volume
Encyclopedia
of
Leadership
by
Goethals,
Sorenson,
and
Burns
(2004),
and one
will
find the
word
“vigilance”
occurs
only
once,
and that
is to
say
people
with a
“depressive”
dysfunctional
leadership
style
lack
vigilance.
Type the
words
“vigilance”
or
“vigilant”
into the
search
engine
of the
highly
prestigious
Leadership
Quarterly,
and one
will
come up
with
zero
hits.
Final
Thoughts
Peripheral
Vision
is not a
book one
reads
once and
puts
down.
It is a
book to
be
picked
up again
and
again to
help one
see the
world
with new
eyes.
Like the
great
classical
pianist
Vladimir
Horowitz
who
practiced
his
scales
on a
daily
ba |