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WHARTON LEADERSHIP DIGEST 

January, 2006, Volume 10, Number 4

CONTENTS

The Davos View:  Economic Leadership and Decision Making 

The Corporate Staff Ride:  A Military Training Tool Comes to the Boardroom 

Learning Program:  Leadership and Management in Southeast Asia 

The Inner Game of Leadership:  Peak Performance for Business Leaders 
 

The Davos View:  Economic Leadership and Decision Making

By Michael Useem 

Akin to Linux and Wikipedia, the World Economic Forum is an open-source movement, a self-directed, idea-producing community with free product.  Instead of computer code or encyclopedic content, however, the forum creates Davos View – a collective diagnosis of the challenges facing business and political leaders around the world, and prescriptions for addressing them.  And rather than uniting designers and definers via the web to generate the product, the forum gathers executives and politicians in the remote mountain village of Davos, Switzerland to produce it.   

Davos View is updated every January by nearly the 3,000 business, political, and media leaders who gather for the collective exercise.  Guiding the dialogue is forum chairman Klaus Schwab, the Swiss national who established the event more than three decades ago.

The January 2006 conversation pointed toward great optimism for growth in China and India.  China’s vice premier Zeng Peiyan anticipated that his economy would double within a decade, and India’s finance minister Palaniappan Chidambaram expected to see eight percent annual growth in his GDP.  One speaker even described the simultaneous rise of India and China and their integration into a global economy as one of the most momentous developments since the Renaissance.   

Other participants voiced confidence that still other countries would surge ahead as well.  Germany’s new chancellor, Angela Merkel, hoped that her nation could become Europe’s most innovative and fastest growing economy, and that the resulting expansion in jobs should help stimulate employment across the entire continent.  “People will look back” she suggested, and “say that these were the years of Europe.”   

Many forum participants expressed less sanguine views of American prospects.  In the past, U.S. innovation and growth had been the envy of Davos.  This year, at the end of a brain-storming session on the “critical challenges” for the coming year, one participant summarized his group’s view of the forum’s pulse:  Chinese, Indians, and Brazilians are wildly optimistic, and Europeans are at least moderately confident, he reported, but Americans by contrast “can’t sleep at night.”  He urged his colleagues at the forum to give their American neighbors a supportive hug.   

Former U.S. treasury secretary Lawrence Summers suggested, however, that a cautionary attitude was still in order.  Both hope and fear pervade every economy, he advised, and at the moment he was seeing too much hope and too little fear.  He also warned that one consequence of global integration was local disintegration, as seen in the rising unemployment among U.S. auto workers and the rising incidence of failed states.  Mukesh Ambani, chief executive of one of  India’s largest companies, Reliance Industries, also warned that newly opening market economies like his own are proving robust at creating wealth but less effective in distributing it.   

Regardless of national setting and despite global integration, growth will only be achieved, said many in Davos, if elected and appointed officials exercised effective national leadership.  Chancellor Merkel’s description of her own agenda for Germany captured the essence of what many concurred would be necessary.  “The people have lost their trust in politicians to shape globalization,” she said, and “as the biggest economy in Europe we must take up our responsibilities” not only to take part in the globalization but also to re-stimulate domestic production for it.  Her policy ingredients were several:  Germany would have to liberalize and open its economy more, and it would have to streamline government authority, granting greater latitude to market innovators and less to state regulators.  But in granting greater decision-making discretion to the private sector, she cautioned, business will be expected to exercise it responsibly.  What was essential, she concluded, was building a national culture of “responsible freedom.”   

With the vision clear, Merkel said that her strategy would include more research investment and less state bureaucracy.  “We have to reshape the federal structure to expedite decision making,” she explained.  With a growth vision and a strategy for achieving it well in mind, the chancellor also reported that she is committed to bringing both to life:  “We have to prove that we can implement,” she concluded, and her own leadership would be critical for it.  “All in all, we face great challenges, we’re in a world of great transformation,” and “I’m accustomed to being at the forefront of [such] movements” for change.   

Being at the forefront of responsible decision making, however, can sometimes require great fortitude.  “The basic ingredient of a leader,” observed Pakistan president Perez Musharraf, is that he or she “should never panic…whatever the problem, whatever the circumstances.”  U.K. Foreign Secretary Jack Straw suggested the same when asked what one piece of advice he would have for those in the international community like himself who are focused on the wrenching problems of Iraq:  “We should not freak out!”   

That required, said Pakistan’s Musharraf, a clear understanding of the situation, a clear strategy for addressing it, and a strong team for executing in it.  Drawing upon on his own experience at the country’s helm since 1999, Musharraf said that reaching informed and timely decisions had proven vital.  One must hear opposing views and engage people in the deliberations, but then, he said, you “must never suffer from paralysis” and you “must decide.”  Moreover, in reaching a decision, rarely are all the data available to be sure of its outcome.  “Decisions are two-thirds facts and figures,” he warned, and “one-third a leap in the dark where you don’t have all the facts.”  If you increase the one-third, you’re too “impulsive,” but if you increase the two-thirds, you’re “not a leader.”   

The Indian chief minister for the national capital territory Delhi, Sheila Dikshit, offered much the same advice as she sought to provide better roads, housing, and services to a burgeoning population around the capital.  She said that she is working to expedite decisions in her various agencies on the premise that fast-track decision-making is essential for modernizing and expanding an infrastructure required for servicing not only the sharp indigenous growth of the capital but  also the rapidly rising international traffic through it.    

The 2006 Davos View, distilled from hundreds of presentations and conversations in the free-flowing, idea-generating community of the annual meeting, offered great optimism on the economic surges of China and India but also one tempered by the realism that comes from the recollection of Japan’s troubles in the 1990s, Asia’s currency crisis in 1997, and the Internet’s collapse more recently.  The meeting’s emergent view also pointed to the importance of private and public leadership for fostering the best and averting the worst.  Among the leadership capacities now deemed essential is an ability to remain calm under fire and to take disciplined decisions well before they can be fully informed.   

The phrase “Davos Man and Woman” has been used in the past to capture the demography and culture of those attending the annual talk-fest:   They “have little need for national loyalty,” offered academic Samuel Huntington in 2005, since they see “national boundaries as obstacles that thankfully are vanishing.”  Despite the seemingly inexorable march of globalization, the 2006 Davos View still points to the enormous responsibility of both national and corporate leaders to make the world not only more prosperous but also more equitable through their judicious and timely decisions at the top.    

Note:  Michael Useem attended the World Economic Forum annual meeting in Davos on January 25-29, 2006, and he can be reached at useem@wharton.upenn.edu.  The World Economic Forum's website can be found at http://www.weforum.org.
 

THE CORPORATE STAFF RIDE:  A Proven Military Training Tool Comes to the Boardroom 

By Steven L. Ossad 

Walk along the beaches of Normandy or gaze out over Gettysburg’s open fields, and you cannot help but imagine the chilling historic events that once unfolded there. 

Battlefields are compelling, evocative places.  For decades U.S. Army instructors have used that real-life appeal to train future leaders, drawing on analytical techniques to pick apart the historic successes and tragic failures of past leaders.  

Known in military parlance as “battlefield staff rides,” such on-site re-examinations of battles have now been adapted for corporate use, in which combat becomes a metaphor for the challenges of the business world.       

From Prussia to Pennsylvania 

The concept of staff rides was first developed by Count Helmuth von Moltke, the 19th century Prussian general and military theorist who once wrote that “No battle plan survives contact with the enemy.”  The Count believed that only the opening stages of a campaign could be effectively planned: all other decisions happened according to the needs of the moment.  Von Moltke, together with a hand-picked group of young staff officers, would visit sites where he felt conflict was likely to happen with future European enemies.  He and his students could thus envision the exigencies of the battle on what military historian William Roberston calls the “three dimension chess board of terrain.”   

The idea of visiting historical battlefields, rather than future ones, was primarily an American innovation, one made possible by the federal preservation of Civil War battlefields and the publication of official records related to the war.  The first staff ride in the United States took place in 1906, when Major Eben Swift took twelve young officers from what is now the Army’s Command and General Staff College at Fort Leavenworth, Kansas, on a two-week trip retracing Sherman’s 1864 Atlanta campaign.  

Although staff rides fell out of practice in the mid-twentieth century, they were revived in the late 1960s at the Staff College and the Army War College, in Carlisle, Penn.  Advances in military history meant these new staff rides were more sophisticated and rigorous than the bare-bones rides of yesteryear.  Today staff rides are an integral aspect of leadership education in the army and other branches of military service. 

Elements of the Staff Ride 

A battlefield staff ride is more than just a tour of a historical battleground.  Modern instructors use a three-phase model that allows participants to engage in a critical analysis of events.   

In the first phase, students make a preliminary study of the battle, relying on primary and secondary sources, as well as lectures. 

Next the group makes an extensive field visit – usually one full day – to the key sites, or “stands,” on the battlefield.   

Finally, students engage in an “after action” integration phase, where case studies are used to focus the group’s observations and help students derive leadership lessons.   

The success of the staff rides relies heavily on the knowledge, skill, and personality of the instructor to bring the past alive in a relevant, dramatic way.  When carried out effectively, the staff ride is a practical and versatile tool for professional leadership training.   

Finding corporate lessons in military history 

The staff ride is no longer for military personnel alone.  Over the past decade, the Wharton School and a number of other universities and commercial organizations have adapted the practice for executive management and leadership development training.  Aimed primarily at business students and other professionals, the corporate staff ride draws on the popularity of experiential learning while exploiting the intensity of combat to dramatize decision-making under the most extreme circumstances.   

Neither specialized knowledge nor an interest in military history is required.  Rather, participants learn what is necessary to understand the historical context, much as an MBA student gains a basic familiarity with an industry described in a case study.  Small group size – usually 15 to 20 individuals – allows for intensive personal interactions and focused discussions.  The Army’s Training and Doctrine Command has identified 115 domestic sites, spanning our country and history, suitable for staging a corporate staff ride, while Europe offers an equal number of possible sites.  

The Antietam Corporate Staff Ride 

Imagine that you are a Civil War-era Division or Corps commander.  You are responsible for 5,000 soldiers, 200 vehicles – in the form of four-mule wagons – and 50,000 pounds of daily supplies.  Now add the intense pressures of combat.  This job description is not chosen arbitrarily.  Many of today’s senior executives may discover an instinctive kinship with Civil War generals, who held tremendous operational, human resources and asset management responsibilities, all while engaging with the enemy (or, in the case of the corporate leader, the “competition.”) 

Applied Battlefield Concepts, LLC, a New York-based company that provides executive leadership development services to corporations world-wide, has developed a corporate staff ride for the Civil War’s Battle of Antietam, designed specifically for senior management. 

Known as the “bloodiest day” in American history, the battle, which pitted the Confederate Army of Northern Virginia under General Lee against the Union’s General McClellan, was a rich interplay of strategic, diplomatic, political, economic, military and personality factors.  Leadership case studies, held at various “stands” on the field, are calculated to address the organizational, communications, and logistics issues critical to a CEO and his or her senior staff.  

Such corporate staff rides can be adapted to focus on particular issues facing an enterprise: for example, a rapid turnover in staff, irregular departmental communications, lack of competitive intelligence, or an onerous regulatory environment. 

Studying the life and death decisions of military leaders on the very ground where the consequences of those decisions played out is a powerful experience.  When it comes to executive training, corporate staff rides offer an unforgettable set of lessons.   

Note:  After more than 20 years as a Wall Street technology analyst, Steve Ossad is now a military historian and leadership consultant, specializing in corporate staff rides.  He serves as Senior Managing Director of Applied Battlefield Concepts, LLC.  Co-author of Major General Maurice Rose: World War II’s Greatest Forgotten Commander (2003), his articles have appeared in Army Magazine, Military History, World War II and Military Heritage magazines.  He can be reached through http://www.stevenlossad.com.
 

Learning Program:  Leadership and Management in Southeast Asia

A three-week Senior Executive Program is offered from August 12 to September 2, 2006, by the Sasin Graduate Institute of Business Administration of Thailand's Chulalongkorn University in collaboration with the Wharton School and Kellogg School.  The program is intended for senior managers moving into cross-functional or general management responsibilities with strong potential for top leadership. 

The program is offered in English at a resort hotel southwest of Bangkok, and it draws participants from the Asian region, including Australia, Indonesia, Malaysia, Myanmar, New Zealand, Singapore, Thailand, and Vietnam.  Wharton and Kellogg faculty provide instruction in economics, finance, leadership, marketing, organizational behavior, information technology, and strategic management.  

Note:  For information on the Senior Executive Program, contact Sasin's Manager of Executive Education, Patcharaphorn Phantarathorn at patcharaphorn.phantarathorn@sasin.edu, or see the program website with online registration here.  


The Inner Game of Leadership:
 Peak Performance for Business Leaders 

By Louis S. Csoka

Some say the first challenge of leadership is to know whom you lead.  I say the first challenge of leadership is to know who you are.   

When freshmen, or “plebes,” enter the U.S. Military Academy at West Point, they encounter a high stress environment.  The aim is not simply to harass or haze them.  Rather, the challenging environment pushes the aspiring officers to discover who they are.  The U.S. Army teaches that you cannot successfully lead others until you have learned to lead yourself.  The inner game of leadership means exercising inner control over what you think, say and do, and when achieved, reaching peak leadership performance is more likely. 

Elite athletes who compete against one another are often not all that different in physical abilities.  Yet some consistently dominate others, and the difference can frequently be traced to their exceptional mental preparedness.  Peak performance for athletes depends on having control over one’s emotional and physiological states, and much the same is true for business leaders.  They face relentless pressure to out-perform their competitors even as technologies and rules of competition are changing, and mental discipline can often spell the difference.   

Business leaders tend to adapt and adjust to these demanding conditions as best they can, but they can also usefully prepare for them.  A systematic approach to training in peak performance skills has been developed for athletes and military professionals and, more recently, business leaders.  First created at West Point by the author and now developed for business leaders, the program includes intensive training in goal setting, positive thinking, stress management, attention control, and visualization and imagery:  

Setting the Target – Eyes On the Prize:   The Cheshire cat in Wonderland said to Alice “if you don’t know where you’re going, any path will do,” and Oliver Wendell Holmes once remarked, “The greatest thing in this world is not so much where we are, but in what direction we are moving.”  A journey starts with explicitly appreciating where you want to end up.  Embracing and living your mission provide the essential foundation for persevering when challenges and roadblocks get in the way.   

Positive Thinking – We Become What We Think About Most:  People carry around images of themselves of who they are and how they perform.  These pictures incorporate both our successes and failures and our interpretation of what caused them.  Sometimes the memories of failures can overwhelm the images of successes, and it is essential to foster a positive mind set to build confidence in one’s own ability to set and reach leadership goals.   

Stress Management – Thriving Under Pressure:  Most people can perform reasonably well when all is going well, but some do far less well when conditions become less favorable.  Personal stress on some results in diminished performance and even weakened health.  Elite athletes and military professionals have shown that the ability to handle themselves in a highly stressful situation depends upon systematic training in stress management before entering the situation.  

Attention Control – Concentration Amidst Distractions:  Thomas Davenport and John Beck have noted in The Attention Economy that “the new scarcest resource isn’t ideas or talent, but attention itself.”  While attention demands have escalated in recent years, the way that we tend to respond has changed little.  We still learn primarily through trial-and-error experience, but explicit training methods from sports psychology and other areas can be combined to train attention control by emphasizing the methods of attention rather than the targets of attention.  

Visualization and Imagery – What You See Is What You Get:  A key device for achieving a goal is to image it achieved.  By visualizing the end state, one develops greater energy, concentration, and confidence for reaching the end state, and this capacity too can be developed through systematic training. 

To achieve maximum effectiveness and lasting impact, the approach must be integrated, measurable and personalized.  Integrated:  The five skills are taught separately yet exercised together.  Measurable:  Trainers use feedback technologies to measure individual progress.  Personalized:  The program is customized around the client’s goals and strengths.      

Note:  Retired Army Colonel Louis Csoka served for 21 years on the West Point faculty in the Department of Behavioral Sciences and Leadership.  He is president and founder of APEX Performance (www.apexperform.com), a Charlotte, N.C.,-based company providing performance enhancing training for executives, athletes and military personnel.  Csoka can be reached at lcsoka@apexperform.com.

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 University of Pennsylvania.  

 
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