| Restructuring and Reengineering the
Organization
Point Summary
Restructuring
the firm consists of altering its decision-making, operating divisions,
and management culture. Reengineering
entails changing the procedures by which the work is accomplished and
products delivered.
Process
restructuring, as championed by Michael Hammer and James Champy in their Reengineering the Corporatio,
can deliver costs reductions of 50 percent or more.
Corporate restructuring, as portrayed by John Womack and colleagues
in The Machine that Changed the
World, also suggest a law of “halves.”
Womack and his colleagues studied the Japanese automobile industry,
and their research revealed that Toyota and other makers – by applying
the principles of teamwork, quality control, customer focus, minimal
buffers and continuous improvement – had cut product defects by half,
factory space by half, work‑time by half, and development time by
half.
While
diversification had been a hallmark of good management during the 1960s,
shedding unrelated business had become the measure during the 1980s and
1990s. De‑diversification,
back to basics, and a return to core competencies emerged as restructuring
drivers for good reason. More
focused firms, as Robert Hoskisson
and Michael Hitt show in Downscoping,
display superior performance.
Restructuring
actions taken in single areas tend to achieve few enduring gains.
Downsizing the workforce generates short‑term cost savings,
but in the absence of a broader reorganization, it brings only temporary
relief. Reengineering
business process creates immediate gains, but the gains are short-lived
without changes in performance measures, compensation incentives,
information technologies, employee skills, and organizational structure.
Restructuring and reengineering, then, should be seen as a
multi‑faceted revamping of the corporation.
Company
restructuring has both worsened and improved the lot of those who work
there. Lean redesigns, cost
reductions, and repeated downsizings have terminated careers and decimated
communities. At the same
time, reengineering, flexible work, and streamlined hierarchies have
improved employee productivity and product quality.
The process of restructuring frequently brings long work weeks and
high stress levels, but the product of restructuring also often results in
greater autonomy and more challenging work.
One study of restructuring experience revealed heightened loads,
diminished morale, and reduced employee commitment, but it also found
enhanced quality, customer service, risk taking, workforce competence, and
productivity.
The
dual impact of corporate restructuring on those who experience and manage
it accounts for some of the schizophrenia toward restructuring.
Work environments can be filled with high anxiety and low morale.
At the same time, however, the quality of work life often improves,
with more variety, responsibility, and teamwork.
Executives experience stress as they manage the transformation, but
in doing so they are also laying a framework for improved company
performance, richer compensation packages, and enhanced shareholder
return.
Links
Business Process Reengineering:
Resources on reengineering from @Brint.com (the "BizTech
Network").
Reengineering Resource Center: Links to publications,
conferences, and consultants on process reengineering.
Books on Reengineering:
Suggested readings on reengineering from BPR Online Learning Center.
Books and Articles
Eileen Appelbaum and Rosemary Batt. The New American Workplace: Transforming Work Systems in the United
States. Ithaca: ILR
Press, 1994. Assessment
of efforts to introduce high-performance, high-productivity work
systems.
Michael
Beer, Russell A. Eisenstat, and Bert Spector. The
Critical Path to Corporate Renewal. Boston: Harvard Business School
Press, 1990.
A study of companies that had
successfully revitalized their cultures and operations; found that
alignment of work tasks and organization was critical.
Lance
Berger and Martin Sikora, editors. The
Change Management Handbook. New
York: Irwin Professional Publishing, 1994.
Three dozen chapters on strategies for managing change, aligning
operations, revitalizing cultures, and reinforcing change.
Edward
H. Bowman and Bruce Kogut, Editors. Redesigning
the Firm. New York: Oxford University Press, 1995.
Wharton faculty offer
research-based suggestions for company strategy, organizational design,
and human resource management.
Peter
Cappelli, Laurie Bassi, Harry Katz, David Knoke, Paul Osterman, and
Michael Useem. Change at Work. New York: Oxford University Press, 1997.
The impact of restructuring and change on work and labor markets in the
U.S.
Gordon
Donaldson, Corporate Restructuring:
Managing the Change Process from Within. Boston:
Harvard Business School Press, 1994.
Analysis of recent,
internally-driven change at twelve well known companies.
Donald
Hambrick, David A. Nadler, and Michael L. Tushman, editors, Navigating
Change: How CEOs, Top Teams, and Boards Steer Transformation. Boston:
Harvard Business School Press, 1998.
Articles by academics and
managers on managing and leading wholesale organizational change.
Gary Hamel and C. K. Prahalad. Competing
for the Future. Boston, Ma.: Harvard Business School Press, 1994.
How to build competitive
advantage and an organization around core competencies.
Michael
Hammer and James Champy. Reengineering
the Corporation: A Manifesto for Business Revolution. New York: Harper
Business, 1993.
A premier on and call for
process reengineering in the private sector.
Robert
E. Hoskisson and Michael A. Hitt. Downscoping:
How to Tame the Diversified Firm. New York: Oxford University Press,
1994. Comprehensive survey of the performance advantages of company
de-diversification and product focus.
Rosabeth Moss Kanter. The Change
Masters: Innovation for Productivity in the American Corporation. New
York: Simon and Schuster, 1983.
Case accounts of organizational and leadership strategies that unleashed
employee energies for innovation and change.
Rosabeth
Moss Kanter, Barry A. Stein, and Todd D. Jick, editors. The
Challenge of Organizational Change: How Companies Experience It and
Leaders Guide It.
New York: Free Press, 1992.
Case and articles on restructuring and change.
Jon
R. Katzenbach and Douglas K. Smith. The
Wisdom of Teams: Creating the High-Performance Organization. Boston:
Harvard Business School Press, 1993.
Drawing on numerous example
of effective teams, builds the case for building teams for driving
organizational change.
Edward
E. Lawler III. The Ultimate
Advantage: Creating the High- Involvement Organization. San Francisco:
Jossey-Bass, 1992.
Makes the case for
high‑involvement, high‑performance organizations.
Richard B. McKenzie and Dwight R. Lee.
Managing Through Incentives:
How to Develop a More Collaborative, Productive, and Profitable
Organization. New York: Oxford University Press, 1998.
Paying for performance without overpaying or distorting
performance.
David
A. Nadler and Michael L. Tushman, with Mark B. Nadler. Competing
by Design: The Power of Organizational Architecture. New York: Oxford
University Press, 1997. Provides
basic tools for making organizational design decisions, including work
groups, linkages among groups, and management cultures.
Jeffrey
Pfeffer. Competitive Advantage Through People: Unleashing the Power of the Work
Force. Boston, Ma.: Harvard Business School Press, 1994.
A primer on redesigning jobs,
work and the organization to improved performance.
Jeffrey
Pfeffer and Robert I. Sutton. The Knowing-Doing Gap: How Smart
Companies Turn Knowledge Into Action. Boston: Harvard Business
School Press, 2000. Urges managers to break through the
"knowledge-doing gap" to transform
awareness of best practice into actual best performance.
Michael Useem, Investor Capitalism:
How Money Managers Are Changing the Face of Corporate America. New
York: Basic Books/Harper Collins, 1996.
The impact of institutional investors on corporate performance and
restructuring.
Michael Useem, Executive
Defense: Shareholder Power and Corporate Reorganization.
Cambridge, Ma.: Harvard University Press, 1993.
How companies pinpointed responsibility to improve the
delivery of shareholder value.
John
Womack, Daniel T. Jones, and Daniel Roos. The
Machine that Changed the World: The Story of Lean Production.
New York: Harper Collins, 1990.
Worldwide study of the automotive industry, with special attention
on the innovative organization of Japanese manufacturing.
Case Studies
Paul Allaire, "The CEO as Organizational Architect," Harvard
Business Review, September, 1992.
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